Our story
Built in Cairo for Egypt’s payout market.
Around ~$33bn comes home to Egypt every year, making it one of the world’s top five remittance recipients. Yet for the businesses sending it, reaching people meant the same grind: wiring up banks, wallets, and cash networks one integration at a time, then doing it all again for the next corridor.
We started Balad in 2022, in Cairo, to end that grind. One licensed rail instead of a dozen brittle connections. One contract, one API, and every way money lands in the country: bank accounts, mobile wallets, and cash pickup. Infrastructure for the businesses moving money in, not another app chasing consumers.
In February 2025, Balad became the first Egyptian remittance aggregator to go live with full Central Bank of Egypt approval.
Today, our partners build on rails that are already licensed and reach the whole country through a single integration, while the rest of the market is still waiting for theirs.
